
Our mission is to make it easier for businesses to grow and connect with their audience by implementing insightful marketing strategies, authentic storytelling, and focusing on opportunities to drive a positive impact.
Our Story
Alyson Yarberry founded Modera in 2010 with a desire to shift the perception of marketing from a siloed function to a strategic force in business.
We’re proud to be a WBENC-Certified Women’s Business Enterprise and a Certified Small Business based in Irvine, CA.


The thrill of accelerating business performance and creating future-forward brands
We specialize in marketing solutions addressing the complex challenges of industries that make up the greater health ecosystem.
We have honed our expertise in health and wellness marketing by working with B2B and B2C clients including:
- medicare advantage plans
- small business health insurance
- health systems
- agents and FMOs
- subscription health offerings like concierge medicine
- fitness and wellness destinations
- corporate health
- health-tech providers
- pharmaceutical
A team of experts


Alyson Yarberry
Alyson is Modera's founder and president. Her marketing expertise is rooted in her business acumen. Alyson works with our clients on strengthening their positioning, helping them discover competitive advantages and defining new strategies.


Chelsea Otto
Chelsea is vice president and head of client services for Modera. She leads and brings together Modera’s creative and account teams, and manages the relationships with our strategic partners.


Payam Fouladvand
Payam is a versatile, award-winning digital designer on Modera’s creative team. He excels at taking a brief and bringing it to life through powerful graphics and concepts.


Alyssa Neuhart
Alyssa is Modera’s account director. She’s all about finding creative and resourceful methods of getting projects done thoughtfully, on time, and within budget for our clients.


Mark Loyola
Mark leads Modera’s digital marketing team. Whether our clients need an omnichannel digital ad campaign, a new website or web refresh, counsel on their social media presence; or, better ways to connect with their audience–Mark brings forward ideas on how to solve our clients’ business challenges.


Charlie Pearson
His killer creative and British accent will make you think you’re working with James Bond; but, make no mistake, it’s Charlie. His experience includes leading strategic and creative initiatives across traditional and digital modalities for iconic global brands.


Ariana Malley
As Modera's Senior Account Manager, Ariana is the glue that keeps it together. She has an astute eye for detail and analytical approach that allows her to strategize and prioritize effectively to accomplish tasks under pressure.


Michael Pettifer
Meet our Digital Marketing Specialist, Michael. He contributes to both the digital marketing and content teams at Modera. You can find him writing, filming and editing content; or, navigating various platforms to support campaign planning and execution.


Jenna LaSota
Jenna is our office manager and keeps Modera running in tip-top shape. She’s been with us since the early years, helping the agency evolve and grow.


Fiona Hamann
Fiona Hamann is Modera’s communications and public relations leader. She works with Modera’s clients on content strategy and development, copywriting, brand messaging, thought leadership programs and providing PR counsel.
Vision, craft, action and influence
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Request a consultation with our experts
Let’s explore how we can help your business meet its marketing goals.

